Experience Management as a Service (XMaaS)

Transform Customer & Employee Experiences Into Business Growth

Experience Management as a Service that helps organizations continuously listen, understand, and improve every customer and employee interaction.

CX + EX
Unified Feedback Loop
14 Days
Time-to-First-Insight
100%
Outcome Focused
KURALTX
Live Sync
Net Promoter Score
+74 ↑ 8.2%
Top decile global benchmark
CSAT Satisfaction
94.2% ↑ 4.1%
4,280 verified responses
Employee eNPS
+62 ↑ 12.4%
91% retention probability
Key Outcome Drivers (ROI Impact) Action Priority
Onboarding Ease & Activation Speed +34% Retention
Support Resolution Velocity +26% CSAT
Internal Tools & Workflow Friction +18% EX Index
Real-Time Sentiment AI Powered
84%
Positive
11%
Neutral
5%
Risk Flag
⚡ Executive alert generated for 2 accounts today
Our Story & Purpose

Listening. Understanding. Growing.

Transforming feedback into sustainable organizational excellence.

"At Kural TX, we believe every customer, employee, and stakeholder has something important to say. Organizations that truly listen grow faster, retain customers longer, and build stronger teams."

We created Kural TX after years of helping global organizations design, implement, and scale Experience Management programs across industries and geographies. Many organizations invest heavily in platforms, licenses, implementation projects, training, and internal teams. Yet they often struggle to consistently transform feedback into action.

The Enterprise Experience Dilemma
  • Knowledge gets lost.
  • Teams change.
  • Reports get delayed.
  • Insights remain hidden.
Kural TX solves this challenge. Through managed, outcome-driven XMaaS.
Our Mission

Accessible, Affordable & Outcome-Driven

To make world-class Experience Management accessible, affordable, and outcome-driven for every organization.

Our Vision

The Global Partner for Every Experience

To become the most trusted Experience Management Services partner globally, enabling organizations to make every customer interaction and employee experience count.

Comprehensive Offerings

Experience Management as a Service

Turnkey managed services designed to turn customer and employee voice into continuous competitive advantage.

Experience Management as a Service

End-to-end managed programs orchestrating every phase of listening, data modeling, reporting, and operational execution.

  • ✓ Experience Program Design
  • ✓ Customer Experience Measurement
  • ✓ Employee Experience Measurement
  • ✓ Survey Design & Deployment
  • ✓ Response Rate Improvement
  • ✓ Executive Dashboards & Analytics
  • ✓ Weekly Reporting
  • ✓ Monthly Reporting
  • ✓ Quarterly Reporting
  • ✓ Driver Analysis
  • ✓ Insights & Recommendations
  • ✓ Benchmarking & Trend Analysis
  • ✓ Managed XM Programs

Implementation Services

Rapid, enterprise-grade deployment and architecture connecting your tech stack directly into frictionless listening posts.

  • ✓ Survey Setup & Governance
  • ✓ Custom Dashboard Creation
  • ✓ CRM, HRIS & Platform Integrations
  • ✓ Comprehensive Journey Mapping
  • ✓ Expert Consulting Services
Main Revenue Driver

Managed Services

Our dedicated team operates your XM program continuously as an extension of your leadership team, ensuring zero friction.

  • ✓ End-to-End Survey Management
  • ✓ Omnichannel Campaign Management
  • ✓ Dashboard Maintenance & Tuning
  • ✓ Weekly & Monthly Executive Reporting
  • ✓ Continuous Insights Generation
  • ✓ Strategic Quarterly Business Reviews (QBRs)

Strategic Consulting

Advisory services guiding executive leadership on high-impact experience transformations that protect margins and build loyalty.

  • ✓ CX Transformation Roadmap
  • ✓ EX & Culture Transformation
  • ✓ Voice of Customer (VoC) Programs
  • ✓ End-to-End Customer Journey Mapping
  • ✓ Employee Engagement Strategy & Retention
Measurable Value

Why Kural TX

Experience Management without platform bloat, administrative overhead, or stagnant reports.

65% Cost Savings

Expertise Without the Overhead

Gain access to experienced XM professionals without the cost and risk of building an internal team.

14-Day Delivery

Faster Time to Value

Start receiving actionable insights immediately instead of waiting months for platform onboarding.

Executive Ready

Better Decisions

Clear reports and recommendations designed specifically for business leaders and board meetings.

3.4x Uplift

Higher Response Rates

Well-designed programs, intelligent timing, and personalized invitations drive stronger participation.

Business ROI

Outcome Driven

We focus on measurable business outcomes like retention, revenue growth, and reduced churn — not just survey scores.

Our Proprietary Methodology

From Feedback to Business Action

A closed-loop execution engine transforming raw responses into measurable operational interventions.

Step 01
Listen

Omnichannel signals captured across customer and employee lifecycles at the exact moment of experience.

Step 02
Analyze

Advanced driver models, statistical attribution, and sentiment analysis identify true root causes.

Step 03
Prioritize

Calculate ROI trade-offs and pinpoint the high-leverage friction points hurting retention.

Step 04
Act

Empower frontline leaders and product teams with automated playbooks and instant alerts.

Step 05
Improve

Benchmark longitudinal progress, celebrate wins, and continuously elevate CX and EX standards.

With Kural TX, organizations gain immediate clarity on:
01
Why customers stay or leave — pinpointing key churn vectors
02
Why employees engage or resign — unlocking workforce loyalty
03
What operational bottlenecks silently erode satisfaction
04
Which experience improvements generate the highest financial ROI
05
Where leadership should focus organizational energy, capital, and resources
Tailored Expertise

Industries We Empower

Domain-specific experience frameworks calibrated to your operating model and customer expectations.

Technology & SaaS
NRR • Onboarding • Churn
Financial Services
Trust • Compliance • Wealth
Retail & Ecommerce
Fulfillment • LTV • CSAT
Manufacturing
Distributor CX • Safety EX
Healthcare
Patient Journey • Care Staff
Logistics & Supply Chain
On-Time SLA • Partner VoC
Hospitality
Guest Delight • Frontline EX
Telecommunications
Contact Center • Network NPS
Education
Student Success • Faculty EX
Professional Services
Client Advocacy • Talent Retention
Global Reach

Experience Has No Boundaries

Customer and employee experiences have no boundaries. Kural TX supports organizations globally, helping businesses build world-class experience programs regardless of location.

Seattle, USA (Americas Hub)
Hosur, India (Global Operations)
SOC 2 Type II Certified
GDPR & CCPA Compliant
24/7 Follow-the-Sun Support
Transparent Value

Simple, Predictable Investment

Scale your Experience Management program with flexible managed packages that adapt to your growth.

Starter

Best for SMBs
₹ 10,000 onwards / month

Turnkey foundational listening for growing companies.

  • ✓ Up to 3 Surveys
  • ✓ Monthly Reporting
  • ✓ Standard Dashboard
  • ✓ Quarterly Review
  • – Email support (48hr SLA)
Get Started

Enterprise

Best for Enterprises
₹ 100,000 onwards / month

Full-scale global XM governance with strategic leadership immersion.

  • ✓ Global Survey Programs
  • ✓ Unified CX + EX Programs
  • ✓ Multi-Country Reporting
  • ✓ Executive Workshops & Training
  • ✓ Dedicated Experience Manager
  • ✓ Strategic Consulting & Advisory
Contact Enterprise
Let's Connect

Ready to Turn Experience Into an Engine of Growth?

Speak with our senior experience architects. We'll evaluate your existing listening ecosystem and outline an outcome-driven XMaaS roadmap.

Hosur
Operations & Global Delivery Center
Seattle
North America Strategic Practice
✦ Direct NDA protected enterprise consultations within 24 hours.

Book a Consultation

Share your goals and we'll prepare customized XM benchmarks for your industry.

✓ Thank you! Your consultation request has been received. A Kural TX Experience Strategist will contact you within 24 business hours.